These two biennial events, though different in character, have by now become two inseparable and interconnected halves, in constant dialog with each other.
The international market and exhibition, is not only about showcasing quality artisan food and wine production – it also has a strong educational focus, with emphasis on raising awareness and stimulating debate. It is held parallel to and in close contact with Terra Madre, the world meeting of food communities. Terra Madre brings together protagonists from the food and agricultural production sectors of 150 countries who are committed to defend and promote production models that respect the environment, safeguard natural resources and biodiversity, and advocate social justice.
The theme of the 2010 edition of the Salone del Gusto is expressed by two words, food and places, put into relation by two commonly used signs, + and =. What does this mean?
It means that there could be no food without the places it comes from, food which is expression of the land, of the climate, and of human capabilities; that it is through food that each place expresses its distinctive, recognizable characteristics. Food as edible and concrete part of our identity, as the element that shapes the landscape, as an expression of culture. Places here mean the territory that belongs to the people who were born there or live there now, that take care of their space and know it well.
Place in its plural form though: to highlight the diversity of spaces, cultures, knowledge, cultivations, practices. The cultural layers present us a contemporary – gastronomic – reality in its continuous development between past and present. Places also as sites of exchange, because there can be no identity without relation to and confrontation with the other. A new geography of the planet is thus sketched out, a map of food, its colors and tastes.
The exhibition space of the Salone del Gusto will be organized in a new way this year, according to territories: there are no more theme lanes or separate spaces for the Presidia, instead every region or country will present its own products, projects and cuisine.
In coherence with their general concern for the environment, Salone del Gusto and Terra Madre 2010 continue with their long-standing commitment towards a reduced environmental impact. The initiatives developed by Industrial Design Department of the Turin Polytechnic and Slow Food, in collaboration with the University of Gastronomic Sciences, are based on sustainable and efficient planning for everything from setting up stands, transport of goods, communication and waste management to water and energy use